Trekkie gets diagnosed with terminal cancer, wants to see the new ST film before he dies. Someone starts a Reddit thread, next thing you know, he's watching the movie. After the movie, he went to bed, and never left.
What. The. ****. I just watched that trailer 3 times and I can't for the life of me figure out if that movie looks dumb as **** or really, really good. However, I do think it will be one or the other, and nothing in-between.